Psychology
Albert Bandura
1925 – 2021
Social learning explains why a stated value loses to an observed one every time. Behaviour travels by watching.
Read alongside: Sense
- Start with
- Social Learning Theory (1977)
- Where they resist the book
- Modelling explains transmission, not judgement. It says how a behaviour spreads, never whether it deserved to.
Works worth the time
Self-Efficacy: The Exercise of Control · 1997
Belief about capability as a determinant of what is attempted at all.
Read further
- Stanford University Department of Psychology: Albert Bandura ↗
Stanford University
- Wikipedia: Albert Bandura ↗
Wikipedia
Where Bandura appears
III. SensePsychology
Behaviour is contagious in ways declaration is not.
Bandura's social learning explains why a stated value loses to an observed one every time. Argyris's espoused theory versus theory-in-use names the gap precisely. And the familiar biases — availability, confirmation, hindsight — are most active in exactly the ambiguous conditions where sensing matters.